Influencers can earn hundreds to thousands of dollars from these deals. These smaller influencers have demonstrated the power of niche and engaged communities on Instagram, where fake followers and disproportional engagement have flooded the platform. " Nano" and " micro" influencers (typically accounts with fewer than 100,000 followers) are being hired by many brands across industries.Today, influencers no longer need hundreds of thousands of followers to start earning cash. While the doors have opened for many more creators on Instagram to start making a living, often they don't start making full-time incomes immediately (although a fair number of micro influencers with under 100,000 followers work full-time as influencers). Many of these programs also are limited to certain countries, have an age minimum of 18, and require accounts to be registered as business or creator accounts on the app. On the other hand, other Instagram monetization features like "Badges," Instagram's tipping tool for IG Live, require that creators have at least 10,000 followers. Instagram is also directly paying some influencers through incentive programs like "Bonuses" for Reels, which requires at least 1,000 views on Reels (rather than a follower minimum). And now, it's easier than ever to share affiliate links on Instagram stories since the company rolled out access to link stickers to all accounts in October.
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